The Transport Department has presented the branding for Great British Railways, representing a key advance in its plans to bring the railways into public ownership.
The updated livery incorporates a Union Flag-inspired colour scheme to represent the UK flag and will be used on GBR trains, at stations, and across its online presence.
Interestingly, the symbol is the distinctive twin-arrow design historically used by the national rail network and originally introduced in the 1960s for British Rail.
The introduction of the design, which was designed by the department, is expected to happen in phases.
Travellers are expected to start spotting the freshly-liveried trains on the network from spring next year.
In the month of December, the visuals will be displayed at major railway stations, such as Glasgow Central.
The proposed law, which will enable the formation of Great British Railways, is presently progressing through the House of Commons.
The government has stated it is bringing back into public ownership the railways so the service is "run by the public, working for the passengers, not for profit."
Great British Railways will bring the running of passenger trains and tracks and signals under a single organisation.
The department has stated it will combine 17 separate organisations and "cut through the notorious red tape and poor accountability that has long affected the railways."
The launch of Great British Railways will also include a comprehensive mobile application, which will enable passengers to view train times and book tickets absent additional fees.
Passengers with disabilities travellers will also be able to use the app to book assistance.
Several operators had already been nationalised under the previous administration, including LNER.
There are now seven train operators already in public control, accounting for about a third of passenger trips.
In the past year, Greater Anglia have been nationalised, with further franchises expected to follow in the coming years.
"This isn't just a new logo," stated the Transport Secretary. It signifies "a fresh start, casting off the frustrations of the previous system and dedicated solely on delivering a proper passenger-focused service."
Rail leaders have responded positively to the focus to enhancing the passenger experience.
"We will continue to collaborate with relevant bodies to facilitate a smooth transition to Great British Railways," one executive said.
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