which fashion label is known for its iconic plaid pattern
which fashion label is known for its iconic plaid pattern

Which Fashion Label is Known for Its Iconic Plaid Pattern: Complete Guide

The fashion label known for its iconic plaid pattern is Burberry. The Burberry check, a distinctive camel, black, red, and white plaid pattern, is one of the fashion industry’s most recognizable and iconic patterns. It has been associated with the Burberry brand since the late 1920s and is often used on trench coats, scarves, and other fashion items.

Unveiling the Origin of Plaid

The origins of the plaid pattern can be traced back to ancient Scotland, where it was initially used as a symbol of clan identity and regional affiliation. “plaid” derives from the Gaelic word “plaid,” which means blanket. Early plaid versions were large pieces of fabric worn as shawls or cloaks by the Scots to protect themselves from the harsh weather. Read about How to Cancel Fashion Nova Order

Evolution of Plaid in Fashion

From Tartan to Runway

Plaid transitioned from utilitarian attire to high fashion in the 19th century when it became a symbol of Scottish heritage. Queen Victoria’s fascination with Scotland and adoption of the plaid style contributed significantly to its popularity.

Women Wearing Dress
Women Wearing Dress

The Burberry Revolution

Burberry is one of the most renowned fashion labels associated with the iconic plaid pattern. Established in 1856 by Thomas Burberry, the brand’s journey from a small outfitter’s shop to a global fashion powerhouse is intertwined with the plaid pattern’s legacy.

The Burberry Check

The Burberry check, characterized by camel, black, red, and white stripes, is perhaps one of the most recognized plaid patterns in the world. It debuted in the early 1920s as a lining for their signature trench coats.

Pop Culture Influence

The Burberry check gained immense popularity in the late 20th century and early 21st century, partly thanks to its adoption by celebrities and the hip-hop community. It became a symbol of luxury and urban culture.

Beyond Burberry: Other Fashion Labels and Plaid

Ralph Lauren

Ralph Lauren is another fashion giant known for incorporating plaid into its collections. The brand’s Polo Ralph Lauren line has featured plaid shirts, skirts, and accessories as staples.

Vivienne Westwood

A British fashion designer, Vivienne Westwood is celebrated for her punk-inspired designs that often incorporate plaid. Her rebellious use of the pattern has made it a symbol of counterculture.

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Vivienne Westwood
Vivienne Westwood

The Timeless Appeal of Plaid

Contemporary Resurgence

While plaid has a rich history, it continues to make waves in the contemporary fashion scene. Designers across the globe regularly incorporate plaid into their collections, ensuring its enduring relevance.


In conclusion, the iconic plaid pattern has a storied history that spans centuries. While several fashion labels have embraced this pattern in their designs, Burberry stands out as the brand most famously associated with plaid, thanks to its Burberry check. However, plaid’s influence extends far beyond a single label, as it continues to captivate the fashion world and remain a symbol of tradition and rebellion.


What is the significance of the plaid pattern in Scottish culture?

The plaid pattern has deep-rooted significance in Scottish culture, where it originally represented clan identity and regional affiliations. It was worn as a symbol of heritage and protection against harsh weather.

How did plaid transition from utilitarian attire to high fashion?

Plaid’s transformation from utility wear to high fashion can be attributed to its adoption by Queen Victoria, who popularized it as a symbol of Scottish heritage in the 19th century.

Why is the Burberry check so iconic?

The Burberry check, characterized by camel, black, red, and white stripes, is iconic due to its association with Burberry’s signature trench coats and widespread recognition in the fashion world.

Which other fashion labels are known for incorporating plaid into their designs?

Besides Burberry, fashion labels like Ralph Lauren and Vivienne Westwood are known for featuring plaid in their collections. Ralph Lauren’s Polo Ralph Lauren line and Vivienne Westwood’s punk-inspired designs are notable examples.

Is plaid still relevant in contemporary fashion?

Yes, plaid continues to be relevant in contemporary fashion. Designers worldwide regularly incorporate plaid into their collections, ensuring its enduring appeal in the fashion industry.


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